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Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button?
The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Consumers want convenience and the ability to have convenience throughout the entire sale of your product or service.
Consider giving the customer what they want, through efficient and tactical marketing. Virtual buyers may first base their decision on how they feel, or the reason they need this product. This is a deal breaker right off the bat if your consumer walks away before they even get to the product specifications.
Your marketing must include a reason the buyer needs the product, but more importantly, why they need to buy it online. Consumers are influenced by their environment.
This environment could be a family member who recently purchased a similar headset, a recent traffic ticket for not using a device hands-free, or even something as simple as reading rave reviews about the product.
There are several thoughts on the behavior of consumers while they shop. Some consumers are believed to be information gatherers.
This type of consumer gathers all the information they can on the top products in their buying category, and makes a decision based on research, while the others are ready to purchase now. This is a point in online marketing where you need to recognize how far into your site the consumer is reaching.
If you notice that several of your potential buyers make it to the product details page and then leave, you may have found your next marketing project. Give consumers the information they desire regardless of the type of buyer they are.
This will cover all of your bases. Last but not least is product importance to the user or ranking. Ranking purchases in order of importance is seen more prevalent online, mainly because the product is not in front of the buyer, as it is in a store.
Online shopping gives the customer time to pause and think about how much they need your product before they buy. Adjusting your marketing strategy to show the consumer reasons why your product holds significant importance in their lives may increase your earnings.
Marketing to the right consumers is always important, but finding the psychology behind what drives your buyer to purchase your product is essential to your brand. Keep your eyes and ears open to what customers are saying.
They are the key to an effective marketing strategy.Digital is no longer a choice, it’s a necessity to succeed in the world of business. At the IAC, the experts had no qualms in acknowledging the huge impact of digital but stated that knowing how to drive it is a key challenge along with finding the right people to achieve success.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium..
Digital marketing's development since the s and s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing.
Aug 01, · As a mid-sized digital marketing agency, our team has experienced both the challenges and opportunities that arise from working with a wide range of companies.
Oct 02, · While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. B2B Marketers Focus on Early-Stage ContentAlmost half of demand gen content in is designed for the early stage of the buying process.
Nearly half (47%) of the content created by B2B marketers in was created for the early stage of the buyer’s journey, according to a recent study [PDF] from the Content Marketing Institute.
How Digital Marketing Transformed the Consumer Buying Process Marketing has changed more in the past couple years than it did in a decade before. Have you adapted?