For a small business, engaging with consumers on at least one social media platform, offers an opportunity to promote your goods or services without a large monetary investment via traditional marketing channels.
Having a presence on a popular social network suggests to people that your business is on the cutting edge or at least is able to keep up with the changing times. Using social networking to promote your business has many advantages but also requires some dedication and work on your part.
Connecting with Current Customers Using a social network allows you to connect with or "friend" those who already make use of your services.
Convince current customers to join your network by posting a flier about it at your place of business. Print the web address of your preferred network on your next batch of business cards. If you run a store, slip small postcards in shopping bags when customers purchase something, encouraging them to find your business on your network of choice.
Depending on the network you use, current customers can "check in" at your business whenever they visit, letting others know that they are there and spreading the word about your company.
Finding New Customers A social network gives you the chance to reach out to new customers, as well. One way to use your social network to find new customers is to reach out to current ones.
Tweet or post on your wall, offering a special discount to current customers for every new person who follows or likes your business.
Also offer new friends or followers a discount on your services if they join your network. Open Communication A social network lets you inform friends or followers of secret sales or special offers quickly and simply.
It also allows customers to contact you easily. If a customer has an issue, she can post on your wall or write a short message explaining the problem. This allows you to respond quickly and attempt to ameliorate the situation. Customers also can post positive experiences with your company on your page, which is one of the best types of advertising.
You also can use the site to ask your customers what they like and dislike about your company or about the world in general. Costs Almost all social networking sites are free to use and put you in direct contact with potential customers without you having to pay a penny.
You may only need to send an email to current customers, asking them to join, follow, like or friend you, to get things under way.
If you have a small budget for advertising, you may wish to purchase an advertisement that appears on the social networking site. The advertisement will appear on the pages of those whose profiles fit in with your company's style or goals. Usually the cost of an online advertisement is less than an advertisement in print or television.corporation whose stock is help by only a few people and is not available for sale to the general public.
publicly held (or public) corporation strategy for determining a firm's overall attitude toward growth and the way it will manage its business or product lines.
business (or competitive) strategy Business Exam #2. THIS SET IS. Not having a clear marketing or social media strategy may result in reduced benefits for your business.
If you don't actively manage your social media presence, you may not see any real benefits. Risk of unwanted or inappropriate behaviour on your site, including bullying and harassment.
Here are 4 ways any business can benefit from using social media. 1- Get to Know Your Audience About a year ago I went to Blog World Expo, and one of the points that really stuck with me from that conference is this: use social media to find your audience and then hang out with them. Resolved: Do the benefits of social media outweigh the harms?
As the neg side we negate this resolution.
not generating any social benefits. The general public continuously portrays degrading stereotypical content of many ethnic groups regardless of personality. Currently many people are being fed bias information from popular news. In general, do you think the benefits outweigh the problems of publicizing any business in this way?
Why, or why not? Week 4 DQ 2 · Social media appears to add different benefits and values. business chapter 2. STUDY. PLAY. problems in the areas of honesty include stealing,padding expense accounts,using business phone to make personal or long distance calls.
organizations need to develop an approach to social responsibility in the same way .