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It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad dollars will return value.
Basic techniques used in propaganda transfer successfully to advertising and remain the most frequently employed.
Repetition Repetition is a simple yet effective technique used to build identity awareness and customer memory. Even advertisements using other successful approaches mention the product or company name more than once, particularly in television because its combination of sight and sound, allows the advertiser to disguise the repetition by changing its delivery from visual to audio.
An ad first shown during a Super Bowl broadcast for a product called HeadOn remains the classic example of this advertising technique.
Though the advertisement never explained what the product does, viewers remembered its name. Claims Advertising that describes a product, promotes specific features or makes claims about what a product or service can do for the potential customers provides successful results by informing, educating and developing expectations in the buyer.
Claims can state facts such as "locally grown" or "new, low price". Claims like these can grab a shopper's attention and hopefully help close a sale, but be careful to avoid exaggerations that could be considered blatantly untrue, as these could lead to legal problems.
Association Associating a product or company with a famous person, catchy jingle, desirable state of being or powerful emotion creates a strong psychological connection in the customer. Sporting equipment companies use successful athletes in their ads, automakers display their cars in front of mansions, brewers show their beer consumed by groups of friends having fun and cosmetic companies sign celebrities to represent their products.
These ads encourage an emotional response in customers, which then is linked to the product being advertised, making it attractive through transference.
Bandwagon The bandwagon technique sells a product or service by convincing the customer that others are using it and they should join the crowd. Promotions Coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and participation encourages customers to build a relationship with the sponsoring product or service.Persuasive writing word mat - SparkleBox Plus Find this Pin and more on Literacy by Shuhana Begum.
A desktop mat featuring useful words when writing persuasively. Persuasive essay with counter argument outline templates Classic Model for an Argument.
Tricks of the Trade poster Ideas for follow up lessons – perhaps week looking at adverts incorporating film trailer to advertise Bedtime stories to get discussion going, have some powerpoints illustrating key persuasive vocab, bossy verbs etc, ending in designing own advert for a product. persuasive adverts examples women s soccer advertising persuasion free template poster ks persuasive poster template ks2 letter year 3 fresh display ks1 writing,persuasive poster template ks2 writing written essay best ideas anchor ks1,persuasive writing poster template fun in first grade ks2 ks1,persuasive poster template ks2 writing ks1 community event flyer,persuasive poster template .
Sep 23, · The Persuasive Writing pack offers teaching resources, activities and display materials to help your children to develop their persuasive writing skills/5(43).
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